Serta Partners with Shinola on the Serta 313 Mattress Collection 

Serta, a Champion of Comfort for all, Debuts their Shinola Partnership Designs in the 313 Mattress Collection.

Serta firmly believes that consumers shouldn’t have to sacrifice comfort for style — the 313 mattress line does just that. 

March 3, 2022 — A champion of comfort for all, Serta Inc. has pioneered sleep innovation, delivering industry-leading comfort to consumers for more than 90 years. While comfort is certainly important, mattress consumers increasingly choose mattresses based on their style. With that in mind, Serta’s sleep professionals took this notion and put it into practice with their Shinola 313 Mattress Partnership Line. 

Check out Serta + the 313 Mattress Collection at Mattress Firm, and Amazon.

Shinola, a Detroit-based design brand, works under the mission to craft quality goods intended to last a lifetime. Like Serta Inc., Shinola shares the same dedication to quality engineering and craftsmanship in all of their designs. Together, these two innovators were able to create the first-of-its-kind mattress collection — The 313 Mattress Line — marrying Serta’s signature comfort with Shinola’s timeless style. 

The 313 Mattress Collection features several of Serta’s classic, iconic design elements in a 10-inch memory foam mattress. This innovative, precise line incorporates the following:

• Shinola’s trademark lightning bolt embroidery & brand stripe
• A 313 Cool-to-the-touch Cover: This expertly crafted cover looks as cool as it feels. Thoughtful details and add style to the cool-to-the-touch fabric, helping you get your best night’s sleep.
• An EverCool® Fuze Gel Memory Foam Layer: A fusion of cooling gel and premium memory foam, this comfort-inducing combination cradles you and helps cool you in a substantial, pressure-relieving embrace.
• A Serta Certified Foam Core

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The Serta team takes a consumer-centric approach in everything they do. With that in mind, when you order a 313 Mattress, this mattress can ship conveniently right to your door, bringing style, comfort, and impeccable design to your bedroom. A leading provider of quality residential and commercial bed solutions — this Serta and Shinola collaboration speaks to the design and comfortability you’ve been needing. 

The 313 Mattress Collection is available online and can be found on display at the Shinola flagship home store in Detroit. While the 313 Mattress Collection is an entirely new product, Serta is proud to work alongside Shinola once again to bring their trademark comfort to consumers in a new, stylish way. To learn more about the 313 Mattress Collection with Serta, visit https://www.serta.com/mattresses/serta-shinola. 

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